Why CRM is Vital for Your Business
Is Your Business Getting the Power of Insight?
April 7, 2017
If you believe you can track all your customers from memory, you are only limiting your business potential
The global business environment is not just cut-throat, it is completely ruthless. One slip and your customer will run toward your competitor. And let’s face it. Nobody is perfect. How many times have you struggled to find the contact information of a prospect? Or found that two people from your sales team were unknowingly chasing the same client, resulting in unsought duplicity of efforts and energy?
If you believe you can track all your customers from memory, you are only limiting your business potential. And there’s only so much that emails can do. You need metrics to understand which method of approaching a prospect has worked the best, or how many successful conversions you have had in the past month or quarter. Business insights like these help you too replicate best practices for future gains.
If your business has a lengthy sales process, it is even harder to remember where each client is in the cycle. Even simple marketing campaigns like sending out newsletters require that your data be properly sorted and stored. Simply put, if you want your business to grow, you need a customer relationship management or CRM tool.
A CRM solution can also help your business to mitigate the risk that comes with your top sales personnel leaving the organization and taking your key clients with them. With a CRM tool solution in place, you can quickly reassign regional management and functions to other employees.
MS Dynamics CRM suite of tools consists of five apps that can easily be integrated. These apps are Sales, Customer Service, Field Service, Project Service Automation, and Marketing. If your business only needs a field service and marketing solution, go with those; you don’t need to buy the other three. This flexibility makes MS Dynamics CRM even more appealing and affordable to small and medium enterprises. Click here to know how MS Dynamics CRM can help your business grow.
